4 Easy Ways to Improve Your SEO on a Squarespace Site
1. Optimise Your Page Titles and Descriptions
Every page on your site should have a unique, keyword-rich title and meta description. These elements tell search engines and potential visitors what your content is about.
How to Do It in Squarespace:
Navigate to the Pages section in your Squarespace dashboard.
Click the gear icon next to the page you want to optimise.
Fill out the Page Title with a clear, concise description that includes your target keyword.
Add a compelling Page Description (around 50–160 characters) that encourages clicks and incorporates relevant keywords.
Pro Tip: Avoid stuffing keywords unnaturally. Instead, write naturally, focusing on phrases people are likely to search for.
2. Use Descriptive Alt Text for Images
Alt text (alternative text) helps search engines understand your images. It’s also essential for accessibility, ensuring your site is inclusive to all users.
How to Add Alt Text in Squarespace:
Click on the image block in the editor.
In the Design tab, add a description in the "Image Title" or "Filename" field.
Write clear, concise alt text that describes the image and includes relevant keywords.
Pro Tip: If the image is purely decorative, you can skip the alt text. However, for SEO purposes, adding alt text wherever possible is ideal.
3. Leverage Built-In Blogging Tools
Blogging is an excellent way to boost your SEO by consistently adding fresh, valuable content. Squarespace makes it simple to create and manage blog posts that can rank well in search results.
Tips for SEO-Friendly Blog Posts:
Use long-tail keywords in your titles and throughout the post.
Break up your text with headers (H2, H3) that include keywords.
Add internal links to other pages on your site to improve navigation and keep readers engaged.
Pro Tip: Publish content regularly. Consistent blogging signals to search engines that your site is active and valuable.
4. Ensure Your Site Is Mobile-Friendly
With more people browsing on mobile devices than ever, having a mobile-friendly site is critical for SEO. While Squarespace templates are inherently responsive, it’s a good idea to double-check how your site appears on smaller screens.
How to Check:
Use Squarespace’s Mobile Preview mode to see how your site looks on phones and tablets.
Keep your design simple—avoid large blocks of text, use legible fonts, and ensure buttons are easy to tap.
Pro Tip: Test your site’s performance on Google’s Mobile-Friendly Test tool to confirm it’s optimised.
Improving your Squarespace site’s SEO doesn’t have to be complicated. By focusing on these four areas—page titles and descriptions, alt text, blogging, and mobile-friendliness—you can make significant progress in boosting your site’s search visibility.
Start with one or two of these tips and gradually incorporate the others as you become more confident. Remember, SEO is a long-term effort. Be patient, stay consistent, and watch your hard work pay off over time!
Generate page titles and descriptions in minutes using The Copy Companion:
