Typographic & Logo Mark

For our logo design deliverables you'll receive two key components: one typographic logo and one logo mark. We follow the one-concept method, meaning we put all our creative energy into developing one really strong concept for you, then refine it through two rounds of revisions to get it just right.

A typographic logo is all about the font. It's your brand's name turned into a visual, using unique and striking typography to make it memorable. Think of it as the word-based representation of your brand.

The logo mark, on the other hand, is a symbol or icon that represents your brand. It's a graphic element that can stand alone, making your brand recognizable even without words.

We provide a meticulously curated colour palette and font suite, specifically tailored to resonate with your brand's unique character and vision. Our process involves in-depth research and analysis, ensuring that the palette and typography we select align with your brand’s personality.

Please note that while we strive to select the most effective and striking fonts for your brand, some font choices may require additional licensing fees. Rest assured, we maintain transparency in our process; any potential extra costs for font licenses will be clearly communicated and discussed with you prior to any purchase. This way, you can make informed decisions about the final look and feel of your brand's identity.

A branded item is a tangible or digital asset that prominently features elements of your brand identity, such as your logo, colour palette, and typography. These items are crafted to reinforce your brand's image and make it more recognisable to your audience.

Print or Digital Options:

You have the flexibility to choose whether this branded item is a print or digital asset.

Print: Business cards, letterheads, or flyers. These are physical items that you can hand out or use in your day-to-day business operations, offering a consistent reminder of your brand to your clients or customers.

Digital: Social media banners, email signatures, or digital letterheads. These are used in the digital realm, enhancing your online presence and ensuring consistency across your digital platforms.

It's important to note that this does not extend to more complex designs like booklet design or items with heavy content. The focus is on simpler, yet impactful items that serve to support and amplify your brand's presence in a straightforward yet effective manner.

The social media template is a custom-made 9-square grid, perfectly aligned with your brand's new colours and fonts. It's designed to give your social media profiles, like Instagram, a cohesive and professional look that mirrors your brand’s identity.

To make things easy for you, we've ensured that the template is straightforward to edit and comes with a Canva link. This means you can quickly update your content as needed, without any need for complex design tools or skills.

Provided are a comprehensive set of tools and resources to ensure your brand's identity is both accessible and effectively implemented across various platforms.

Brand Guidelines: This essential document will be your go-to reference for maintaining brand consistency. It includes logos design, colour palette codes and fonts. These guidelines are designed to ensure that your brand's identity is presented cohesively, whether online or in print.

Print and Digital Files: To cater to all your branding needs, we supply files suitable for both print and digital use. This ensures that your brand's visual elements look perfect whether they are on a business card or a website.

Helpful Guide for File Usage: Navigating different file formats can be daunting. That's why we include a user-friendly guide explaining what each file type is for and how to use them effectively. This guide is aimed at demystifying file types like PNGs, SVGs, .AI files, and JPGs, so you can confidently use your brand assets in various contexts.